Scenes from #CattleCon22

<p>CHAMPION FOR BEEF: George Foreman, a two-time world heavyweight champion and Olympic gold medalist and boxing legend, kicked off the 2022 Cattle Industry Convention and National Cattlemen’s Beef Association trade show by sharing the three things that built his career and made his life better: principles, fight and conviction. Foreman credits eating beef for his wins in the ring. His trademarked George Foreman Grill has sold more than 100 million units worldwide — bringing the convenience and flavor of beef to millions.</p>

<p>NCBA PRESIDENT: Jerry Bohn, right, the 2021 NCBA president, talks about tax policy wins and NCBA’s efforts to increase market transparency and resolve supply chain issues with&nbsp;Buzz Brainard, radio personality and emcee of the general session,&nbsp;during a general session at the Cattle Industry Convention and NCBA Trade Show on Feb. 2, in Houston. Bohn is a Kansas farmer and part owner of Pratt Feeders.</p>

<p>TRADE OPPORTUNITIES: Dame Karen Pierce, British ambassador to the United States, spoke with Ethan Lane, NCBA vice president for government affairs, on the main stage at #CattleCon22. Opportunities to export American beef to the United Kingdom have opened up in this post-Brexit world. The two discussed the steps to put more U.S. beef on British plates.</p>

<p>SECRETARY OF AG: USDA Secretary Tom Vilsack addressed the general session of the 2022 Cattle Industry Convention on Feb. 3 in Houston via videoconference, with Ethan Lane, NCBA vice president for government affairs, moderating. Vilsack spoke about the hot topics of the Packers and Stockyards Act and the measures the Biden administration is taking to ensure competition in the marketplace. He also discussed the $1 billion in the American Rescue Plan earmarked for measures to level the playing field and add capacity in the cattle processing sector. One such measure has $32 million set aside, targeting small and midsized facilities to help them expand their capacity.</p>

<p>TRADE SHOW: The 2022 Cattle Industry Convention and NCBA Trade Show brings cattle producers from all over the United States, as well as several foreign countries, together to learn about the latest equipment and animal health products that will help them improve their efficiencies.</p>

<p>CATTLE PRODUCERS GATHER: Nearly 6,000 cattlemen and women attended the 2022 Cattle Industry Convention and NCBA Trade Show in Houston from Jan. 31 to Feb. 3.</p>

<p>TASTE OF TEXAS: The 2022 NCBA Trade Show provided conventiongoers a taste of Texas with a whiskey tasting during the second afternoon of the trade show on Feb. 2.</p>

<p>PAC ART: Performance painter The Ricardo Arts shared his unique talents of dance and art on the main stage of the 2022 Cattle Industry Convention and NCBA Trade Show on Feb. 1 in Houston. This piece of artwork was then auctioned off to raise funds for the NCBA PAC, the political action committee that is the political arm of NCBA.</p>

<p>HALL OF FAME: Tom Jones, left, 2022 Cattle Feeders Hall of Fame inductee, chats with a well-wisher&nbsp;at the Cattle Industry Convention in Houston. Jones owns and operates Hy-Plains Feedyard, near Montezuma, Kan. He has a history of supporting science-based research projects to find practices that improve animal health and efficiencies while also improving the consumer experience for beef.</p>

<p>WORKING HELP: The Chutes and Scales Showdown is always a highlight for cattle producers at the NCBA Trade Show. It’s a chance to see chutes and scales go head to head with live demonstrations to match each cattle producer’s needs on their operation.</p>

<p>RUN FOR THE STEAK: Jeb Burton, a NASCAR driver, was on hand to promote the 2022 “Beef. It’s What’s For Dinner” 300 NASCAR Xfinity Series race, which will be held Feb. 19, at Daytona International Speedway. The Federation of State Beef Councils is funding the sponsorship of the second year of this race, which in its first year saw billions of positive impressions of beef by NASCAR fans.</p>

<p>GET MOO-VING: The 2022 Cattle Industry Convention once again offered attendees the opportunity to get some in exercise — powered by beef, of course. The BEEFit 5K is just one showcase of the nutritional power that’s packed in lean, nutritious and safe beef. Here, attendees salute the American flag before the foggy early-morning start.</p>